Strategic finance without the chaos.
Second Signal helps founders and business owners get clear on the numbers, fast. Insight you can act on today.



We’ve partnered with:
Expert consulting tailored to your business success
Other Firms
Generic Strategies
One-size-fits-all solutions that lack personalized insights and flexibility.
Generic Strategies
One-size-fits-all solutions that lack personalized insights and flexibility.
Limited Guidance
Clients are left to navigate complex challenges with minimal expert support.
Limited Guidance
Clients are left to navigate complex challenges with minimal expert support.
Hidden Fees
Unexpected costs and additional charges that inflate your total investment.
Hidden Fees
Unexpected costs and additional charges that inflate your total investment.
Second Signal
Tailored Consulting
Custom strategies designed to fit your unique business needs and goals.
Tailored Consulting
Custom strategies designed to fit your unique business needs and goals.
Dedicated Support
Expert guidance and hands-on assistance at every stage of your journey.
Dedicated Support
Expert guidance and hands-on assistance at every stage of your journey.
Transparent Pricing
No surprises—clear pricing structure so you pay only for what you need.
Transparent Pricing
No surprises—clear pricing structure so you pay only for what you need.
Services
Reliable expertise to drive your greatest success
Business consulting
Gain a clear roadmap for growth with tailored strategies that align with your goals.
Operational efficiency
Streamline workflows and optimize processes to boost productivity and reduce costs.
Market research & analysis
Make informed decisions with in-depth market insights and competitor analysis.
Digital transformation
Leverage cutting-edge technology to modernize your business and stay ahead.
Business consulting
Gain a clear roadmap for growth with tailored strategies that align with your goals.
Operational efficiency
Streamline workflows and optimize processes to boost productivity and reduce costs.
Market research & analysis
Make informed decisions with in-depth market insights and competitor analysis.
Digital transformation
Leverage cutting-edge technology to modernize your business and stay ahead.
Business consulting
Gain a clear roadmap for growth with tailored strategies that align with your goals.
Operational efficiency
Streamline workflows and optimize processes to boost productivity and reduce costs.
Market research & analysis
Make informed decisions with in-depth market insights and competitor analysis.
Digital transformation
Leverage cutting-edge technology to modernize your business and stay ahead.
Business consulting
Gain a clear roadmap for growth with tailored strategies that align with your goals.
Operational efficiency
Streamline workflows and optimize processes to boost productivity and reduce costs.
Market research & analysis
Make informed decisions with in-depth market insights and competitor analysis.
Digital transformation
Leverage cutting-edge technology to modernize your business and stay ahead.
"They found opportunities in our numbers we’d been missing for years. The clarity paid for itself."

Adrian Lupu
High conversion
2x sales
Features
What sets Second Signal apart
Here At Every Step
As many strategy sessions as you need — we're here when the numbers don’t make sense.
Here At Every Step
As many strategy sessions as you need — we're here when the numbers don’t make sense.
Here At Every Step
As many strategy sessions as you need — we're here when the numbers don’t make sense.
Tailored Solutions
No templates. Just tailored strategies aligned with your actual business model and goals.
Tailored Solutions
No templates. Just tailored strategies aligned with your actual business model and goals.
Tailored Solutions
No templates. Just tailored strategies aligned with your actual business model and goals.
Seasoned Insight
We bring Wall Street precision and operator experience to every engagement.
Seasoned Insight
We bring Wall Street precision and operator experience to every engagement.
Seasoned Insight
We bring Wall Street precision and operator experience to every engagement.
Data-backed decisions
We cut through guesswork with financial insight driven by real analytics.
Data-backed decisions
We cut through guesswork with financial insight driven by real analytics.
Data-backed decisions
We cut through guesswork with financial insight driven by real analytics.
Ongoing support
Support doesn’t stop after the call. We stay close and adjust with you as you grow.
Ongoing support
Support doesn’t stop after the call. We stay close and adjust with you as you grow.
Ongoing Partnership
Support doesn’t stop after the call. We stay close and adjust with you as you grow.
Execution Support
From insight to implementation — we guide you through every step of the process.
Execution Support
From insight to implementation — we guide you through every step of the process.
Execution Support
From insight to implementation — we guide you through every step of the process.
Pricing
Strategic finance, designed for growth
Strategic Diagnostic
A rapid, high-impact engagement to expose blind spots and unlock immediate next steps.
$700
/ one-time
120-minute 1:1 financial deep dive
120-minute 1:1 financial deep dive
Strategic budget + resource alignment
Strategic budget + resource alignment
Cash flow mapping+ Operational misalignment
Cash flow mapping+ Operational misalignment
72-hour turnaround
72-hour turnaround
Priority recap & next-step roadmap
Priority recap & next-step roadmap
Post-call access (1 week, email)
Post-call access (1 week, email)
Ongoing Partnership
Popular
For businesses ready to scale with financial command, precision, and momentum. Starting at:
$3,500
/Month
Embedded financial leadership (weekly/bi-weekly sessions)
Embedded financial leadership (weekly/bi-weekly sessions)
Investor- and board-ready reporting
Investor- and board-ready reporting
Monthly financial reporting + review
Monthly financial reporting + review
Forecasting, scenario planning, and pricing optimization
Forecasting, scenario planning, and pricing optimization
Deal support (hiring, expansion, capex, funding prep)
Deal support (hiring, expansion, capex, funding prep)
Strategic coordination with ops, marketing, and leadership teams
Strategic coordination with ops, marketing, and leadership teams


01
Discovery Call - Get aligned fast. No fluff. No pitch.
You bring the questions and chaos. We bring clarity. On this 30-minute call, we identify where things are misaligned, where money may be leaking, and whether we’re a fit to help.
Discovery Call - Get aligned fast. No fluff. No pitch.
You bring the questions and chaos. We bring clarity. On this 30-minute call, we identify where things are misaligned, where money may be leaking, and whether we’re a fit to help.
Strategic Diagnostic or Onboarding
Start with a deep, precision-led assessment. If you’re not ready for full partnership, we begin with a one-time diagnostic to uncover the financial and operational patterns holding you back. If you are — we begin onboarding with a tailored roadmap aligned to your goals, growth, and resources.
Strategic Diagnostic or Onboarding
Start with a deep, precision-led assessment. If you’re not ready for full partnership, we begin with a one-time diagnostic to uncover the financial and operational patterns holding you back. If you are — we begin onboarding with a tailored roadmap aligned to your goals, growth, and resources.
02




03
Embedded Execution & Strategic Support
From implementation to optimization, we provide ongoing guidance and adjustments to ensure long-term growth for you and you business with Second Signal.
Embedded Execution & Strategic Support
From implementation to optimization, we provide ongoing guidance and adjustments to ensure long-term growth for you and you business with Second Signal.
Impact
The clarity behind better margins, smarter decisions, and stronger companies.
We deliver tailored strategies, innovative solutions, and dedicated support to drive lasting growth
$30M+
in uncovered margin opportunities
$30M+
in uncovered margin opportunities
$30M+
in uncovered margin opportunities
32%
reduction in cash leakage
32%
reduction in cash leakage
32%
reduction in cash leakage
85%
Of clients identify new profit centers
85%
Of clients identify new profit centers
85%
Of clients identify new profit centers

40+
Financial models rebuilt, restructured, or automated.
40+
Financial models rebuilt, restructured, or automated.
40+
Financial models rebuilt, restructured, or automated.
8+
Industries served
8+
Industries served
8+
Industries served
<72 hrs
Turnaround time
<72 hrs
Turnaround time
<72 hrs
Turnaround time
Contact us
Get in touch with our experts team


